Should you switch to ".au" for your domain? Everything you need to know

If you run a business, you'll be aware of the importance of choosing the right domain name. It's often one of the first things you'll do when starting up, and if it's not, it should be! But there are so many options available that sometimes it can be hard to know which domain extension to go with. We've put together some reasons why you might want to switch from extensions such as .com to .au.

What is the new .au domain?

The new domain is an alternative to the traditional and is designed to be a more appropriate domain for Australian businesses. It's also better than a .com, as it's more relevant to Australia (it doesn't just mean "commercial"). For example, you can purchase the domain name.

The great thing about the new domain is that it's not only easier for people in Australia to remember but also opens new possibilities for branding and marketing campaigns that are more appealing and relevant to Aussies.

What are the benefits of .au domain?

The .au domain is a great choice if you want to use your domain to promote your business or organization. It looks professional and is easy to remember and pronounce, making it easier for people to reach you.

With over 6 million registrations in Australia alone, the .au domain name is a great choice for businesses looking to grow their local market share or international customers that want an Australian-focused address.

The .au domain is also the perfect choice for individuals and small businesses who want to establish an online presence. It’s easy to remember, simple to spell and pronounce, and it tells people that you’re based in Australia—which can be a huge advantage when building credibility with local customers.

Which domain is best for my business?

Choosing the right domain name is important for your business. A memorable name can help you stand out from the competition and make visitors more likely to choose you over another site.

Here are some things to consider when picking a domain:

  • How long should it be? Domain names with fewer than five characters are easier to remember and type, but they may not be available. Longer names will likely have less competition, but they may also be harder for people to remember or guess.
  • Do I want something generic or specific? If you're just starting out, it's best if your domain name doesn't include specifics about what kind of business you're in—like "online store" or "florist". If someone sees this in their web browser, they'll think that your website isn't relevant to them even though there might be plenty of reasons why they should visit your site!

Who's eligible for a .au domain name?

Any Australian business, organization, or individual can register for a .au domain name.

To be eligible to register you must:

  • Be a legal entity of any kind (i.e., a business, club, or association)
  • Established in Australia and hold an ABN/ACN or other business identification number

If you meet these requirements, you can apply for an .au domain name. To register a new .au domain name, visit the Registry Australia and complete an application.

Why should I register a .au domain?

When choosing a domain name, you can register any word or phrase of your choice. However, if you want to use an abbreviation that has already been taken by someone else, there's no guarantee that it'll be available when your registration expires. Even if they don't renew the domain or don't respond to its expiration date and let it go into "pending deletion" status, there's still no guarantee that it will be available for you when the current holder's registration expires.

Registering a .au domain means that only one person owns each possible combination of letters and numbers in the .au namespace—and that person is YOU! You get full control over what happens with your own name on the internet because nobody else has authority over this space.

You can also use it as an email address (for example: This email address is being protected from spambots. You need JavaScript enabled to view it.), which many businesses require these days due to their professional nature; they want something more formal than johnsmith123@gmail etc., so having your own personal email address helps make sure people know who they're talking to before sending any sensitive information off into cyberspace where anyone could access them (and possibly sell them).

Purchase your domain today!

If you are looking for a new domain name, we recommend that you go with the .au. If you own a .com or domain already - it may be wise to register your .au TLD before anyone else can.

You can purchase a .au domain name from Registry Australia. There are various ways to complete this, but if you want to keep things simple, it's best to go with Registry Australia. We also provide web hosting, email hosting, and our own dedicated website builder all in one place.

Purchase your domain name today!

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