How To Choose A Business Name (And How To Register It Online)

How To Choose A Business Name (And How To Register It Online)

Choosing a business name is one of the hardest parts of setting up a business. It's easy to get it wrong, but once you've chosen your name, you'll have to live with it for the rest of your life as an entrepreneur. So here are some tips on how to choose a great name, check its availability and register it correctly.

Pick your business structure

Next, you need to decide which structure is best for your business. This can be tricky because there are so many different options available:

  • Sole trader
  • Partnership
  • Company (private and public)
  • Trusts

These are the main entities that you'll need to consider when deciding which structure is best for you. Each has its own advantages, depending on how much money or risk you want to take on, as well as how much paperwork it involves. You should also consider how much tax is paid by each entity and whether there are any other legal implications of choosing one over another. For example, if partners in a partnership want to sell their share of the business, they will usually have some restrictions placed upon them by law regarding when they can exercise that right—these may differ depending on what type of partnership they've formed.

Choose your business name

Choosing a business name can be challenging, but it doesn't have to be. To find the perfect name for your company, keep these things in mind:

  • Choose a memorable, unique, and easy-to-pronounce name. The best names are ones that people will remember easily even after hearing them just once or twice. They should also be descriptive of your brand or product (if possible).
  • Make sure it represents who you are as an entrepreneur and what you do best. The most effective business names not only describe the product or service being offered but also convey something about its creator's personality, as well as their values and beliefs about their product (if applicable).
  • If possible, choose something that is easy to spell and remember by spelling out how it sounds using words people know (i.e., "apple" instead of "Applesoft"). A good rule of thumb is to try out different spellings on friends before deciding which one works best; this way they can give feedback without feeling self-conscious about saying anything negative!

Search for the business name availability

Once you’ve decided on your business name, it’s time to find out if it is available for registration. You can do this by searching for the business name availability on the Registry Australia website.

The Australian Securities and Investment Commission (ASIC) keeps a public record of all business names that have been registered in Australia since 1995. By searching their register, you can see if there are any other companies with similar names or even exact names to yours. If there are, then this may mean that you will need to change your company name before registering with ASIC or filing documents at court when starting up a company.

Check if there's a web domain available to match your business name

Now that you have a name ready, check if there’s a web domain available to match your business name. If not, you may want to consider other options.

  • Check if the domain is available at a reasonable price.
  • Check if social media handles are available then give them a try and see which ones work best for your brand.

Visit out site to register your new domain name.

Register your business name

Registering your business name is a legal process. You need to make sure that the name you want isn't already taken, and you also have the right to use it. If someone else has rights to the business name, it may be difficult for you to register it. If you do plan on registering your business online, there are a few things that can keep this from happening:

  • Make sure there are no trademarks associated with your desired business name. If there are, change it!
  • Make sure that your trademark is not offensive in any way. It's best if no one will take offense from what comes out of their mouths when they say "Your Company Name" out loud.

Visit Registry Australia to register your business name and ABN.

Final step

Finally, you’re ready to register your business name. You have all the necessary documents and have done your research. Now it’s time to follow these steps:

  • Go to Registry Australia to check if your name is available
  • Make sure that the name isn't already being used by someone else in your area or industry (including yourself) before committing—a trademark search is a good idea before making any final decisions on what exactly goes into this step.

Choosing a name is one of the hardest parts of setting up a business.

Choosing a name is one of the hardest parts of setting up a business. It's so hard, in fact, that you may spend weeks researching and brainstorming potential names before making your final decision. To help you get started on this process, here are some tips on what to look for in a name:

  • Find a name that is easy to remember.
  • Find a name that isn't too long or short; ideally it should be able to fit comfortably on business cards and/or website URLs (for example, "Digital Marketing Agency" is shorter than "Digital Marketing Agency & Management Solutions").
  • Find a name which isn't already taken by any other business or company names (you can use Google Search Console or Brand Registry).
  • Make sure it doesn't sound outdated over time; many people have used words like "marketing" rather than "digital marketing" simply because they were unaware of newer phrases being coined all the time!

Conclusion

Now that we’ve talked through the process of choosing a business name, you should have a better idea of how to get started. If you’re still having trouble finding inspiration, contact us for more info.