Most companies are being forced to adapt and make shifts due to the coronavirus. How you communicate, both internally and externally, can make or break your business. Especially during these sensitive times.
Communicate As Much As Possible
Communicate regularly with everyone involved in your business. Whether that’s your team members, your customers, or your audience on social media.
For example, communicate with customers what they can expect in terms of using your services during the pandemic. Communicate with employees your expectations and whether they can work from home. Communicate with your social media audience inspiring messages through the outbreak that leave your brand top of mind when everything settles down.
People want to do business with organizations that care. They want to buy from people who care about people. No matter what kind of business you’re in make sure you’re communicating how much your business cares about your community.
Deprioritize Other Communication
While you’re focused on communicating with everyone about concerns and thoughts directly related to the coronavirus put all other communication on the backburner.
Consider waiting to publicize your next company conference or event. Wait to announce a new product until you know that the supply and production line will be secure at the time of its release.
Consider that most people are 100% focused on the outbreak. Communication about almost anything else can seem insensitive and unessential.
Protect your brand by being thoughtful about the ways you communicate with others both inside and outside of your company and you’ll be sure to come through the COVID-19 situation with more grace than most other companies.